Here is a quick tip for targeting higher paying client keywords for your business. Most likely, you wan to target clients that are willing to pay top dollar for whatever service you sell. A lot of companies are targeting the wrong keywords and wonder why they cannot increase their prices.
Let’s take as an example the keyword “blogging services.” That keyword is not going to get you a high paying client, in fact it may not get you a converting client at all. At least maybe not right away. By bidding on “blogging services” you are targeting visitors that are casual browsing, and will shop around. That extra s at the end of services implies they are comparing and looking at different prices. It probably means there is no real dire need for whatever it is they are looking for.
Changing that keyword to “blogging service” is a start. The more broad a search term someone uses, the less they usually care or are trying to compare shop. Think if they wrote “blogging service Philadephia” they are looking for one.
Now to beat that, if you want high paying clients, you want to add a modifier to that search term and make it “top blogging service” or “best blogging service.” By targeting this keyword, you are getting clients that their main focus is NOT their budget. They understand quality costs money, and what they want is quality.
Now if you target the keyword “top blogging service philadelphia” or “best blogging service philadelphia’ you are for sure going to have better changes of a good convert and a top-dollar paying client than just ‘blogging services.”
Keep that in mind, and happy ad management!