In internet marketing, if you sell a lot, you are bound to have at least 1 unhappy customer. Worse, you are bound to have 1 really unhappy and spiteful customer. These guys will post all over the web saying how you suck.
With any luck, you can go to that guy, explain the situation, try to reason, and have that info taken down. So now the info or the entire page is down, but Google is still bashing your name, because of search results and old cache data. Now what? Continue reading