Google Bullies Small Business, “Pay Up”

There has been a plethora of Google algorithm updates in the past 2 months, most notably “Penguin 2.0,” but it does not stop there. Google continues to release Panda updates, as posted on Search Engine Land, Matt Cutts stated they release Panda update every month but it takes 10 days to roll out. So 1/3rd of every month is a scary Google update. This is not so much new. Keep your site very clean, and by Google’s Panda and Penguin guidelines, and you are “most likely” safe from algorithm changes.

But what is shown to be, is that sites can have the worst sites, not following any Panda or Penguin guidelines, and as long as they are Paying Google with PPC, they are listed at the top of the search engines. No need to worry, just pay Google, and you won’t ever have to do SEO and rank at the top of the page every time. Google basically pimps them for money, and all rules only apply to people or companies trying to rank organically, naturally, in other words, not paying Google.

This is exactly what Google wants, I mean, think about it. They do not make any money as a business by having you rank organically, they only profit through advertising; with PPC. So how do they fix that? Make it an on-going process and hard for a normal small business to rank, forcing them to use Adwords. A normal person in any field other than marketing, and even more specifically, internet marketing, has no clue on how to get their site to rank without having to pay Google. And even those that do Internet Marketing, they go through constant battles to keep their sites ranking and generate profit. And what happens when the small business loses, when a new update comes out and knocks their site down? Their revenue and profits plummet and some go out of business because of Google alone. The small businesses cannot keep up with the big corporation budgets on PPC. This also relates to people making a living (or supplemental income) off of Adsense. One day you may make $150/day, the next you make $10, and are screwed.

Remember: Google is not in your best interest. They are a business which means they need to make money to survive. Remember this, and you may not get hit by so many surprises!

Don’t Ever Delete Your Old Blog Posts!

Okay… so it has been a long time since I have been here. I was starting to do an offline marketing Case Study. It actually went pretty well, but I never updated on here like I started to. I thought about just deleting that last post because it almost seems out of place, but I rethought that idea. And I am glad I did. I logged in to my blog today and to my surprise, a good amount of traffic is still coming here daily, despite me not updating it in months.  So I went over the good and bad points of doing so in my head. Here are the reasons why you should NOT ever delete your old blog posts:

 

1. You will lose all those inbound links

All the backlinking you have done for each blog post, such as twitter, facebook, and that bulk of social bookmarks, will be invalid. Those backlinks wont disappear, even worse, they will just give people that try to go to your site 404 errors and never see your site. At least if it is just a bad post or ireelevant post, they can browse your site and read other content, if you don’t delete the post. Also if someone else linked to your post in their blog, people that read their blog will get errors and tell that blogger. That could lead to them not linking to you anymore for the fact they do not want it to happen again. So you could lose out on future link juice as well!

 

2. You will lose the SEO benefits

Blogging frequently gives you good SEO benefits over other companies and websites. We know this. Every piece of content you write adds more search engine juice for you. Deleting a post will remove the benefits of that. By the time you have blogged for a few months regularly, your site gets decent traffic (if you have been doing proper SEO!). Imagine where you would be without any of those blog posts; you wouldn’t have that SEO traffic! Don’t delete your posts.

 

3. You lose lead generation opportunities

The more blog posts you have the more legit your site and company looks. Each blog post is actually a lead generation tool! Or lead generation opportunity. I actually still get inqueries from a blog post that is over a year old, because it is indexed in google and ranking, and people get the number from that post. If you delete that post, you delete that reference, and therefor that lead opportunity.

4. Basically, you waste time.

Trying to figure out what to write about can be a long process, then actually writing it and formatting it the way you want (this post took me 2 days). Maintaining and creating a blog takes a lot of time and effort! Now I am not saying I’d rather have a blog with 365 posts of junk content over 12 posts of super quality, at the same time I want a good amount of content and do not want to delete them after the time I took to post them.

 

What are your thoughts, did I miss out any reasons not to delete posts, or do you think its no big deal to delete blog posts. Put your thoughts in the comments.

SENuke Or XGen SEO?

Although they may not use it, by now most internet marketers have heard of SENuke. At $97 per month,  it is not the cheapest of tools. But most agree it is the best. I just came across a tool called XGen SEO. It is not new per say, but it has gotten good reviews. Some say it is better than SENuke, but that is to be debated. It does solve captchas on its own, with no payments needed for decaptcha. On the other hand, the software can be slow. Also, it is only slightly cheaper than SENuke at $79/month. Could it be better?

I may go into more details with this software at a later date, perhaps once I try it out. What are your thoughts, which one is better? Do you think that will change in the future?

Trey Smith – Middleman, Noobie Friendly

Okay there is a lot of hype about this guy Trey Smith right now. And I really do not know why. He creates these few videos on the most basic knowledge and people are treating him like a God. His first video okay perhaps is helpful, teaching people you can TOO make iphone apps. I knew this awhile ago, almost did it, but actually getting your app into the app store is NOT easy.

His third video “The Black Box” hypes about this “almighty secret” that no body knows about. Its the “secret that got Bill Gates rich!” Do you want to know what the secret is before giving your precious email account away to some unknown guy? The secret is the word: Software.

That is it! He talks about how great software is, and then updating it is. And how by having updates, it gets people like Bill Gates rich. This is the secret of Windows. On top of that, all of thse people are singing his praises for this information. I did not realize the internet was full of complete newcomers, to not understand how software and updates work. When you purchase software, and there is an update, and you pay for it, that is how you get rich.

I give it to Trey for having enthusiastic videos and such, and I guess internet newcomers is his market, I just did not realize people do not know the basics of software and updates. I do not know where Trey Smith came from, he popped out of the blue and has these professional looking videos. I am going to stay away from him, his knowledge has no use to me, perhaps it does others though. Although I guarantee most people will not do his course, which is about making iphone apps.

What are your thoughts, do you like Trey Smith or do you agree your basic knowledge surpasses his information? Leave a comment below or on facebook.

Mailinator.com – Countering Spam But Affecting Marketers

I just wanted to make a post about a great site I use all the time, mailinator.com. By no means is this site new, and I am not saying it is. It is just a great tool to use to avoid spam. Basically, if you need to input your email address somewhere but you don’t really want to give out your true email, you make one up @mailinator.com and you can instantly access the mail. Such as spam@mailinator.com. No password needed. You just go to the site and put in what you entered, such as “spam” in the box saying “check your inbox” and there it is.

Only thing is anyone else can use it too so do not put valuable information in there such as social security or any passwords you actually use. It is a great tool, but a lot of services automatically block it now. Some software such as some auto-responders auto block anything from an @mailinator.com email, so you wont be able to use it.

So what are the repercussions of a service like this? Nothing, for you, but for merchants and people that rely on collecting your email, such as internet marketers, it can actually hurt their business. Internet marketers sometimes make visitors enter their email addresses before being able to access something good like an ebook, or a video. That way, they can market to you in the backend, by emailing you. This is how they usually stay in business (and thus can continue to give away free ebooks!).

This is very common now, whether or not using that site or just using a spam filled email account, users are on to marketers trying to get their info; especially new marketers. If they don’t know them, why trust them? As for seasoned marketers, such as Eben Pagen, people know and perhaps trust his products, so they are more likely to put in their real information.

But in any case, one starts to wonder if it has gotten to that point where asking for an email for a free product and being joyful for having thousands of new ‘subscribers’ may be useless now, as most people just put in a fake or spam filled email. That they never read. Where is the value in that? What are your takes on this? Do you think most people put fake emails in now?

24 Season 8

I purchased this on ebay last night, for about half the price it goes in stores. I know what I will be doing this entire weekend. Cannot believe it is the last season, I hope it is good. The suspense of the show always killed me, so what I would do is watch the first 2 or so episodes that air in a row, and then wait until it comes out on DVD and buy it. I have every season, it is such a great show. I wonder what happens to jack at the end? I guess I will find out.

2 Facebook Accounts Debate

This has been circling around and I thought I’d address the issue as well. Should someone involved in business, especially someone that uses their personal name as or in their business, have 2 facebook accounts? One for their friends, and one for their business updates?

This is not pertaining to facebook fan pages. But actual facebook pages. At first, it seems silly and makes sense to have one; its been your page and you probably have a higher friend count than if you have or just started a business account.

But your actual personal friends might start to hate you, and may even start deleting you if they keep getting bombarded with your business twitter updates, facebook updates that dont pertain to them (business services that dont interest them). After all, they are just your ‘friends’ or even worse just aquaintences.

My stance is just have  a personal facebook page for friends, and a fan page for business.

Feel free to tell me your opinion.