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Why I Don’t Trust DA / PA and Why You Shouldn’t Either – Why I Stick by Page Rank

We know that all the craze these days with SEO is building out a Private Blog Network (PBN). In order to do this, you have to find aged domains, with good Page Rank, but now more important is Domain Authority (DA) and Page Authority (PA). Good DA/PA is generally around 30+. Everyone seems to trust this page ranking factor, and factor in buying good domains. But the problem is that people do not realize they are being conned.

 

People do not realize how easily someone can “fake” or fabricate DA/PA, and  rather quickly actually. In order to prove this I did it myself. I bought a brand spanking new domain, so it had no backlinks, no page rank, and no DA/PA. the domain is http://myhcg.info. I built a basic site, and then all I did was use GSA Search Engine Ranker and spammed the hell out of it for about 3 months. Non stop link building, it now sits at about 72,000 backlinks (it was well over 100,000). If you went over to Open Site Explorer you will see that my domain has a whopping 58 DA and 60 PA! I should go sell this domain huh?? Someone would see this and think, wow, very high DA/PA his domain must be great.

The problem is that once most of those backlinks die off over the coming months, which more than likely will since it was all spam,  the Domain Authority and Page Authority will fizzle out with it, and the new owner is stuck with a dud domain. I wrote this blog post because someone tried to sell me domains with okay DA/PA, so I headed over to ahrefs and I realized the site had no backlinks until the last month there was 15,000 added. All junk links too.

So I am unsure why PA/DA is still a deciding factor, when you can realize how easily it is manipulated. You know what is not easily manipulated? Page Rank. My site does not have a page rank, that takes a long time. People think it is not really a factor but I am unsure why. Now, you can fake Page Rank but it is very easily seen by doing a google search with the perimeters “info:[domain]” So for example info:myhcg.info and if a different domain shows, then the page rank is faked by a 301 redirect from a site that is passing the real PR.  But other than that, it is not so easy to fake PR, at least not as easy as I have explained with DA/PA.

I would love to hear your opinions or if you wish to correct me on anything in the comments.

Google Bullies Small Business, “Pay Up”

There has been a plethora of Google algorithm updates in the past 2 months, most notably “Penguin 2.0,” but it does not stop there. Google continues to release Panda updates, as posted on Search Engine Land, Matt Cutts stated they release Panda update every month but it takes 10 days to roll out. So 1/3rd of every month is a scary Google update. This is not so much new. Keep your site very clean, and by Google’s Panda and Penguin guidelines, and you are “most likely” safe from algorithm changes.

But what is shown to be, is that sites can have the worst sites, not following any Panda or Penguin guidelines, and as long as they are Paying Google with PPC, they are listed at the top of the search engines. No need to worry, just pay Google, and you won’t ever have to do SEO and rank at the top of the page every time. Google basically pimps them for money, and all rules only apply to people or companies trying to rank organically, naturally, in other words, not paying Google.

This is exactly what Google wants, I mean, think about it. They do not make any money as a business by having you rank organically, they only profit through advertising; with PPC. So how do they fix that? Make it an on-going process and hard for a normal small business to rank, forcing them to use Adwords. A normal person in any field other than marketing, and even more specifically, internet marketing, has no clue on how to get their site to rank without having to pay Google. And even those that do Internet Marketing, they go through constant battles to keep their sites ranking and generate profit. And what happens when the small business loses, when a new update comes out and knocks their site down? Their revenue and profits plummet and some go out of business because of Google alone. The small businesses cannot keep up with the big corporation budgets on PPC. This also relates to people making a living (or supplemental income) off of Adsense. One day you may make $150/day, the next you make $10, and are screwed.

Remember: Google is not in your best interest. They are a business which means they need to make money to survive. Remember this, and you may not get hit by so many surprises!

Don’t Ever Delete Your Old Blog Posts!

Okay… so it has been a long time since I have been here. I was starting to do an offline marketing Case Study. It actually went pretty well, but I never updated on here like I started to. I thought about just deleting that last post because it almost seems out of place, but I rethought that idea. And I am glad I did. I logged in to my blog today and to my surprise, a good amount of traffic is still coming here daily, despite me not updating it in months.  So I went over the good and bad points of doing so in my head. Here are the reasons why you should NOT ever delete your old blog posts:

 

1. You will lose all those inbound links

All the backlinking you have done for each blog post, such as twitter, facebook, and that bulk of social bookmarks, will be invalid. Those backlinks wont disappear, even worse, they will just give people that try to go to your site 404 errors and never see your site. At least if it is just a bad post or ireelevant post, they can browse your site and read other content, if you don’t delete the post. Also if someone else linked to your post in their blog, people that read their blog will get errors and tell that blogger. That could lead to them not linking to you anymore for the fact they do not want it to happen again. So you could lose out on future link juice as well!

 

2. You will lose the SEO benefits

Blogging frequently gives you good SEO benefits over other companies and websites. We know this. Every piece of content you write adds more search engine juice for you. Deleting a post will remove the benefits of that. By the time you have blogged for a few months regularly, your site gets decent traffic (if you have been doing proper SEO!). Imagine where you would be without any of those blog posts; you wouldn’t have that SEO traffic! Don’t delete your posts.

 

3. You lose lead generation opportunities

The more blog posts you have the more legit your site and company looks. Each blog post is actually a lead generation tool! Or lead generation opportunity. I actually still get inqueries from a blog post that is over a year old, because it is indexed in google and ranking, and people get the number from that post. If you delete that post, you delete that reference, and therefor that lead opportunity.

4. Basically, you waste time.

Trying to figure out what to write about can be a long process, then actually writing it and formatting it the way you want (this post took me 2 days). Maintaining and creating a blog takes a lot of time and effort! Now I am not saying I’d rather have a blog with 365 posts of junk content over 12 posts of super quality, at the same time I want a good amount of content and do not want to delete them after the time I took to post them.

 

What are your thoughts, did I miss out any reasons not to delete posts, or do you think its no big deal to delete blog posts. Put your thoughts in the comments.

Offline Marketing Case Study: Day 1

Okay so I haven’t been here awhile, but I am going to start something to see how it goes, and keep this updated on the progress. So stay tuned to find out the progress of this case study.

The scope of the project is to see how well offline marketing will work to show off my SEO skills for companies in need. There were lots of different topics to choose from, but finding an ad on craigslist decided to have me start in the niche: concrete. Sounds vague. Let’s back it up and talk about exactly what this will be about.

This case study will be to create a very fast website with a very targeted domain name, in the hopes it attracts targeted visitors which will then convert for a client. I say “a” client and not “the” client because there is no actual client for this yet. It sounds crazy, I know. Just keep thinking: CASE STUDY! I will outline the steps I do each time, not all in one post. I have a gameplan set, but this will keep me motivated. So

So. Day 1:

-Purchase domain name.

I said I was doing it in concrete, but in a specific area to really get a targeted audience. the keyword is concrete in Blackwood NJ. Doing some research the same amount of results came up for “concrete in blackwood nj” and “concrete blackwood nj” so I decided to go with the latter.

The problem is, Google adwords keyword tool didn’t seem to pull any data on how many people search for this term monthly. Hmm, let’s just hope its inaccurate. In any case, this is a case study, right?

So I purchased the domain name, concreteblackwoodnj.com. From there I will set up the site. That is all for now.

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