By now you probably know what a bit.ly link is. They are a URL shortener and are used mostly on Twitter. What a lot of people do not know is that you can track stats of Bit.ly links. The best part is, you do NOT even need to own the link.
All you have to do is add a + at the end of the url to find out stats. Bit.ly gives you a whole bunch of different stats to use at your disposal. So how can this benefit you? Let’s take a look:
Use Bit.ly links for “reverse URL lookup”
adding the + at the end of the link will help you figure out what the link is before you click it. This is helpful if you are worried the link is a virus. I just used this technique last night. I got an email with a bit.ly link, figured it was spam mail and wanted to know what the link was. The link was http://bit.ly/eCxxqh so I changed the link to
http://bit.ly/eCxxqh+ and it shows the actual URL. you can then GOogle search that link, although it did not show up as anything. (It was spam).
Use competitors Bit.ly links to track their campaigns.
If you track any competitors you know the importance of statistics. Most companies or individual internet marketers have a Twitter account now, and therefor usually use bit.ly links. You can take their links and add the + at the end and track that campaign, and see how effective that marketing was. You can see how many clicks they got, what the referrers were, and if anybody has retweeted or shared that link.